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Fitbit
BrandingSENIOR DESIGNER
Putting Data into Human Context
Fitbit was turning 12 and was looking to refine their brand. Fitbit aims to help people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. We were able to create a new visual system with an idea of blurring the line between the product/data and people. By putting data into human context allowed the brand to build empathy for people involved in creating the Fitbit ecosystem.
Our design system consists of three different Focuses: Lifestyle Focus, Product Focus and Data Focus. Three distinctive structures that allow Fitbit to scale its system efficiently according to audiences and moments.
CREDIT: ANDRE COELHO