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To Move From a Game Company
to an Educational Platform

Math is a complicated subject.

Through Prodigy Game, you’ve taken a groundbreaking approach to making a seemingly hard subject, into a friendly, fun and approachable experience. The design ethos of the new brand identity honors this transformation: meeting the challenge of learning with a positive experience, one which is engaging and rewarding.

To capture this tension through the design system, we paired elements against each other to generate an imaginative dynamic force, that feels inviting and welcoming.

Developing illustration styles with illustrator Jung Min Ryu

Creative Director: Andrea Trabucco Campos
Senior Designer: Sam Song,
Designer: Eugene Lee
Illustration: Jung Min Ryu
Custom Typography: Wei Huang

© 2021 SamSong Design